Financial News on the Web enables professional financial services intermediaries in the UK to maximise the effectiveness of their website and build stronger relationships with existing clients and prospects.

The problem

Client relationships must be managed, but everyone knows how difficult it can be. The initial level of contact creates considerable good will and awareness. But as time goes by, clients can easily become less committed if we do not take active steps to ensure that they are regularly made aware of the services we provide. And when this happens, they are vulnerable to predatory contacts from our competitors.

Of course a regular contact programme can make defections less likely but, in practice, few professional advisers have the time to maintain contact with clients more than two or three times a year. During this period, clients are only too likely to be approached by a competitor offering them products and services which you might well be able to offer – but your clients have forgotten that this is the case.

The solution

This can be frustrating; but there is a solution. By using e-newsletters, you can keep in contact with all your clients and prospects on a monthly basis at very little cost. There are no printing or postage costs; indeed, there is very little for you to do at all.

Written by a industry ‘insider’ with 35 years experience of selling, underwriting and marketing insurance and financial products, the articles look at issues consumers should be thinking about, not what journalists think are topical.

To find out how the service could work for you, please click here.