Maintaining contact with clients and prospects is important in any business – even those based on a personal relationship, as with financial services. But ours is also a fast moving sector and there are always issues that we need to raise with clients that they can think about before a future meeting.

And, of course, there is always the risk that a competitor will try to step into any perceived gap in our communications programme by promoting issues that we could easily have done.

One traditional response has been to issue paper-based newsletters; and many companies continue to do so. The problem is that production and postage costs – not to mention the time involved in drafting and designing a suitable newsletter – can make it impractical to do this more than three or four times a year. And three months is a long time in finance.

Enter the internet, with its flexibility and low cost. This allows you to be in contact with clients at least once a month at almost no cost in terms of administration, production and postage.

By having a regularly updated supply of well thought out and written articles on your website, you give clients and prospects a reason to come back time and again. And every visit to your website is a potential opportunity to do business. So whether you are remunerated by commission or fees, your website can be part of your key communications strategy.

And rather than sitting back to wait for visitors, you can simply forward the draft e-mail we send you each month outlining the latest articles to your clients and prospects, all with hyperlinks directly to your news index page, so that they need do no more than click on a link to visit your website.

And if you have a specific marketing campaign in mind, we can also help you plan additional activities to ‘leverage’ the web articles, through the Insurance Marketing Department.

Why not click here to see how Financial News on the Web could look as part of your website.

To order Financial News on the Web, please click here.

To find out more, or contact us to discuss your requirements, please click here.